“𝓐𝓵𝓵 𝓼𝓾𝓬𝓬𝓮𝓼𝓼𝓯𝓾𝓵 𝓫𝓾𝓼𝓲𝓷𝓮𝓼𝓼𝓮𝓼 𝓷𝓮𝓮𝓭 𝓽𝓸 𝓬𝓻𝓮𝓪𝓽𝓮 𝓪 𝓼𝓽𝓸𝓻𝔂 𝓽𝓱𝓪𝓽 𝓪𝓽𝓽𝓻𝓪𝓬𝓽𝓼 𝓹𝓮𝓸𝓹𝓵𝓮 𝓽𝓸 𝔀𝓱𝓪𝓽 𝓽𝓱𝓮𝔂 𝓭𝓸.” 𝓟𝓡𝓞-𝓣𝓘𝓟 “𝓘𝓷 𝓽𝓱𝓲𝓼 𝓼𝓽𝓸𝓻𝔂…𝔂𝓸𝓾 𝓪𝓻𝓮 𝓝𝓞𝓣 𝓽𝓱𝓮 𝓱𝓮𝓻𝓸…𝔂𝓸𝓾𝓻 𝓒𝓤𝓢𝓣𝓞𝓜𝓔𝓡 𝓲𝓼!”

From the corporate world of engineering, to selling a physical product, to digital marketing, Dustin Riechmann has done it all! CEO was lucky enough to spend the morning with Dustin, 7-Figure Leap Founder and StoryBrand Certified Coach.

Dustin encouraged our students to expect the unexpected. No one gets a playbook of how their lives will play out. Focus on the skillset learned and relationships made along the way. Be open to taking a chance, saying “Yes!” and always be willing to learn.

As students are in the beginning stages of crafting their individual business ventures, Dustin shared a valuable book resource, "𝓑𝓾𝓲𝓵𝓭𝓲𝓷𝓰 𝓪 𝓢𝓽𝓸𝓻𝔂 𝓑𝓻𝓪𝓷𝓭" by Donald Miller. This book teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

• Character (the customer): The central figure in the story, representing the person who needs to solve the problem.
• Problem: The specific challenge or pain point the customer is facing.
• Solution: The product or service that directly addresses the customer's problem.
• Guide (the brand): The trusted source of information and support, helping the customer navigate towards the solution.
• Plan: The steps or process the customer needs to follow to achieve the desired outcome.
• Call to Action: The specific action the customer is encouraged to take next.
• Success Story: A positive outcome that demonstrates the benefits of using the solution.

Dustin, thank you so much for generously gifting us with your time and this incredible book! Students are already using this valuable information to help them craft their own individual business stories!

https://7figureleap.com/