"𝓕𝓮𝓮𝓭𝓫𝓪𝓬𝓴 𝓲𝓼 𝓪 𝓰𝓲𝓯𝓽, 𝓫𝓾𝓽 𝓲𝓽𝓮𝓻𝓪𝓽𝓲𝓸𝓷 𝓲𝓼 𝓼𝓾𝓹𝓻𝓮𝓶𝓮." - Doug Villhard

>>> Do you know the #1 𝒓𝒆𝒂𝒔𝒐𝒏 𝒕𝒉𝒂𝒕 90% 𝒐𝒇 𝒔𝒕𝒂𝒓𝒕𝒖𝒑𝒔 𝒇𝒂𝒊𝒍⁉️ Its not a lack of marketing or bad partnerships...the #1 reason most startups fail is that there ends up being 𝐋𝐈𝐓𝐓𝐋𝐄 𝐎𝐑 𝐍𝐎 𝐌𝐀𝐑𝐊𝐄𝐓 𝐍𝐄𝐄𝐃 for the product/service that was created‼️ <<<

It is one thing to seek out customer feedback. It is another thing to actively listen and put that feedback into practice.

This week's Villhard workshop was aimed at letting students experience the mistake that many entrepreneurs make...designing a product or service that THEY love, instead of focusing on the HERO OF THEIR STORY...their CUSTOMER!

The key was not to design a wallet that they individually wanted, rather, to listen to their partner's problems, needs and wants and put their "customer's" ideas into a creative prototype.

Students were left with an assignment. Over the next month, they must do TWO key things with regard to budding SIDE HUSTLE ideas:

💬 𝐓𝐀𝐋𝐊 to potential customers. Interview them about their problems and needs. Pitch them their individual business solution and 𝐋𝐈𝐒𝐓𝐄𝐍 to their feedback.

💡 𝐂𝐑𝐄𝐀𝐓𝐄 a prototype...A sketch/drawing…A low fidelity example…Perform the service for a friend/relative…even for themselves…See what customers think of it…and not just their parents or closest friend…More importantly…discover if they actually enjoy making/performing it!

If need be as a result, students will change or pivot their ideas.

CEO, we cannot wait to hear about your feedback in January and see what you are creating!